Below is an email I received from Walter Knapp CEO of Svorn.  It appears has now become
Dear Publisher,
I’m excited to share with you that today Federated Media Publishing announced that its programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks in October 2011, will now serve as an independent entity that will evolve to a new name, sovrn, as it rolls out an expanded set of offerings for publishers.
This deal allows sovrn (formerly Federated Media) to focus all our efforts and invest much more in the fastest growing area of the business: our publisher platform and programmatic business. For publishers like you, this means that we will be focusing on even more ways to help you grow your site, engage your audience, and of course make you more money. You may be aware that we power one of the largest global advertising exchanges in the industry, which allows us to offer publishers a complete range of monetization solutions including display, video and mobile across both domestic and international, as well as private marketplaces and advanced data-driven yield optimization.
It’s business as usual here, with a new company name of course. Our email addresses will still work for a few months, but you will soon be receiving email from Your login to the Lijit dashboard will remain the same and payment processes remain unchanged. The website will soon be pointing to our new website:
We’d love to hear from you. Feel free to reach out to me directly at [email removed] — or contact your personal account manager — for questions.
Thank you for your continued support,
Walter Knapp
CEO, sovrn